In five decades, marketing has been an important field of application for a multitude of data analysis and classification methods. Data-based decision support is provided, for example, with respect to market segmentation, market structuring, target marketing as well as new product development, pricing, product positioning, and cross-media communication. Topics of particular interest include, but are not limited to innovative methods for data analysis and classification in marketing, in-depth investigations of established data analysis and classification methods in marketing research, as well as the development and empirical verification of methods for new types of marketing data.

• Classification and Regression-type Approaches
• Methods for Knowledge Representation and Discovery
• Methods for Personalization and Recommender Systems
• Methods for Analyzing and Representing Social Networks
• Methods for Preference and Positioning Analysis
• Text & Web Mining

Remarks: In addition to the above fields, we explicitly encourage the submission of contributions on successful applications of data analysis and classification methods in new fields of marketing, beyond the beaten paths.