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In five decades, marketing has been an important field of application for a multitude of data analysis and classification methods. Data-based decision support is provided, for example, with respect to market segmentation, market structuring, target marketing as well as new product development, pricing, product positioning, and cross-media communication. Topics of particular interest include, but are not limited to innovative methods for data analysis and classification in marketing, in-depth investigations of established data analysis and classification methods in marketing research, as well as the development and empirical verification of methods for new types of marketing data.
Remarks: In addition to the above fields, we explicitly encourage the submission of contributions on successful applications of data analysis and classification methods in new fields of marketing, beyond the beaten paths.